True North Travel was founded in 2018.
Our mission is to provide thoroughly researched, well-planned travel services in order to enhance our clients’ lives through travel.

We are a team of elite travel professionals- using our global networks, strategic partnerships, and personal expertise in the travel industry to craft memorable and unique trips that are especially customized for you.  And, as a member of the Virtuoso travel consortia we have the power to create exceptional experiences for our clients, enhancing trips from beginning to end.

~ Confucius

“Wherever you go, go with all your heart.”

Founder of True North Travel Co.


Travel has helped me develop a clear set of core values. This comes in handy anytime I have a decision to make - I think of these values as my compass (my True North) which keeps me on track. My past experiences in life have taught me to live with purpose and to make the most of each day. My travels in life have taught me to live in the present moment with an open heart and mind. 

Travel continues to cultivate a growth mindset and deepens your connection to the world around you. I love traveling myself as well as helping other people experience the joy and wonder of it.
It is my passion as well as my profession!

I’ve never been a “lounge by the pool” kind of traveler.  I’m too restless to stay in a hotel for long, and I’m always itching to get out and explore.
My clients tend to share that sense of restlessness, that explorer spirit, and they yearn to make each moment count.  Because investing in meaningful travel experiences yields extraordinary insights, pushing us outside our comfort zones in ways we didn’t think possible.

You could say I was way outside my comfort zone....

When I found myself diving with sharks off the coast of Central America.  Two friends had tricked me into signing up (I never would’ve slipped on the wetsuit willingly!). But as I was standing on the bow of the boat, I decided to dive in.

And I’m so glad that I did. Beneath the water’s surface, the ocean teemed with hundreds of black tip reef sharks—they swirled around me like a fierce tornado as we fed them the lion fish we had speared for conservation efforts.  Soon, fear gave way to awe. That dive revealed a whole new mesmerizing underwater world for me. It’s like nothing I’ve ever seen before, or even dreamt up.

It also revealed that I’m far braver than I give myself credit for. It took a trip to the wild coast of another country to show me what I was really capable of.



Hi, I'm Mallory Tolbert 

"Meaningful travel breaks down boundaries, inspires new passions, and brings us back to our True North" 

And that’s exactly why I’m so passionate about planning immersive journeys for my clients—because travel done right has a way of revealing truths not just about the amazing world around us, but truths about ourselves.

Because when our phones are constantly pinging with news alerts, our email inboxes are overflowing, and our lives seem planned down to the second, that leaves us no time to wonder, or to play.

You deserve more. And you don’t have to swim with sharks to get it (unless you want to, of course!). You just need a travel advisor who knows how to create experiences that take you deeper. Experiences that hit the sweet spot just outside your comfort zone—but still pamper you with luxury touches.

I can do just that for you. Thanks to my near decade of travel industry experience and a deep commitment to concierge service, my clients embark on inspiring itineraries that leave them transformed.

Don’t settle for “standard.”

Travel the True North way—and come home inspired like never before.

favorite Destination 


Lake Superior's North Shore

(& The Boundary Waters in Minnesota) are a great place to paddle, ski, camp, sail, and fish—and watch some outstanding sunsets. The beaches are laidback and peaceful; I love bonding with my friends and family here to unplug and reconnect with loved ones.  


Fun Facts About Me 


Truly Immerse Yourself


Do what makes you happy! Life is short - If traveling makes you happy, then do it now!  You are responsible for your life, so make the most of it and don't wait- tomorrow is promised to no one.
Take the trip, dive into local customs and the language. Venture beyond the crowded tourist attractions.  Oh—and get off your phone!

Best Travel Advice



Madagascar, Japan, & Kenya

Madagascar for the incredible biodiversity, wildlife, and beaches. Japan for its singular culture and cuisine. Kenya for Amboseli National Park—I’d love to hike Kilimanjaro and trek behind African elephants (I’m WAY obsessed!). 

On My Bucket List



I’m Outdoor Adventuring

You’ll often find me in a yoga studio or on a paddle board (or pretty much doing any water activity), hiking alongside the St. Croix River, strength training with my husband, or grooving to music around a bonfire at the cabin.  Indoors I’m snuggling my two rescue pups, reading non-fiction and playing games with my stepson!

When Not Traveling or in the office....



Marine Biologist

In my next life I will study marine animals in Australia or Hawaii.  I am curious by nature and love being on the water with wildlife. I have a strong love of the outdoors, especially the ocean—but nothing beats planning travel experiences day in and day out! 

“Second” Dream Job



Jade Mountain Saint Lucia 

World-class dive sites, private sunset sailing, stunning scenery, remote beaches, "Jade Cuisine" created by James Beard award winner, Chef Allen Susser, private butler service, three wall  infinity pool sanctuary over looking the Pitons- Doesn't get better than this!

“Most Memorable LuxTrip"









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True North Travel Co. is an independent affiliate of Gifted Travel Network - a Virtuoso® Member. Gifted Travel Network, Inc is registered with the following state licenses: California - Seller of Travel Registration No. 2113317-40, Washington - Seller of Travel Unified Business ID (UBI) # 603 308 394, Florida - Seller of Travel Registration No. ST39093.

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